Patagonia + Psyche

Part of my senior theses, the Patagonia + Psyche, is a conceptual brand collaboration that aims to bring awareness to the Psyche mission while furthering Patagonia's ehos. At first glance, they are an unlikely pair, however they both share similiar core values and beliefs. Patagonia is a company that servers those whose lives and hobbies are rooted in nature and the great ourdoors! They are fully aware of human's dependance on Earth and understand the importance of protercting their home through education and activism.

The Psyche mission is also dedicated to the Planet, albeit through a more macroscopic lense. Still, Patagonia and Psyche's shared interested in our home planet make this collaboration an outstanding partnership. They care about people, the planet and both strive for a better world everyday. Be it through the advancedment of knowledge or the efforts here on earth to better the lives of millions. Toghether they can excited the public about this mission, engender curiousty, and tie both stars above us to the earth below us.

The mission of this camipaign is to promote Earth education through outdoor exploration, to bring awareness to the Psyche space mission and its goals, encourage people to have a larger hand in protecting the environment, and to remind humanicty of our profound connection and dependce on Earth. The campaign includes a mini docuseries, a limited editon line of Psyche inspired Patagonia apparel, social media marketing, and a website.